Goodwin Theory

 Goodwin explains his theory through 6 
 principles within a Music Video: 

1. Tend to include/demonstrate genre characteristics

Eg. Rock Videos - They are normally expected to have a performance that conveys a gig

2. There is a relationship between lyrics & visuals

There is direct contrast with what is shown in the video and the lyrics of the song

3. There is a relationship between rhythm & visuals

The visuals in music video may be edited in time to the beat/rhythm of the song

4. Demands of the Record Label

The best way for them to sell the artist is with lots of close-ups of them in there music videos, however it's also important that they have there own unique style. These recurs through there work and close-up helps sell there style as well. An example of this is Amy Winehouse, her hair and attire are part of her own unique style. Lady Gaga is another prime example as she is know for her wacky outrageous style.

5. Notion of Looking

Voyeurism is used to sell the artist music using sex appeal as they are portrayed 

seductively. Some prime example of this are;

Dirty - Christina Aguilera
Toxic - Britney Spear

Blurred Lines - Robin Thicke

6. Intertexual References

These references of TV program films other music videos and so own are often portrayed in music videos. They are use to engage the audience and provides them with gratification if the recognise the link.