1905
The first Nickelodeon opened.
It was the first type on indoor exhibition space dedicated to showing motion pictures. They flourished from 1950-1915, Nickelodeon usually showed films about 10-15mins long and in a variety of styles (for example Illustrated songs).
1929
Bessie Smith-St. Louis Blues is one of the earliest examples of a music video of some sort.
1930s
Screen Songs - Introduced
They were a series of cartoon films which encouraged audiences to sing-along by following the bouncing ball on screen
1940s
Musicals became increasingly popular. Musical films was a film genre in which several songs were interwoven in the film. Eg. Disney released Fantasia, an animated film based around famous pieces of classical music.
Soundies were roughly 3 minutes musical films products similar to later music videos. They are best know for preserving rare performances of African-American artists who had fewer opportunities to perform in films at the time.
1950s
1956: Tony Bennett - Stranger in Paradise
1956 - 1957: Love Me Tender & Jailhouse Rock - Elvis Presley
1958: The soundies led to development of
the Scopitones. They are visual jukebox
with small screen showing performances
sync with music played across UK & US
television stations.
1960s
Musical Revolution was time of freedom & recording of live music performances.
1964: Top Of The Pops first broadcast was on New Years Day with Jimmy Savile and Alan Freeman presented the first show, which featured:
The Rolling Stones - 'I Wanna Be Your Man'
Dusty Springfield - 'I Only Want to Be with You'
The Dave Clark Five - 'Glad All Over'
The Hollies - 'Stay'
The Swinging Blue Jeans - 'Hippy Hippy Shake'
The Beatles - 'I Want to Hold Your Hand' (which was that week's number one)
Throughout TOTPs history, the programme always finished with the best-selling single of the week.
1964: The Beatles - A Hard Days Night
Was a critical moment in the development of music videos influencing the filming of music videos that all/many contemporary artists use today.
1964: Concert Films
Is a type of documentary film, the an extended live performance or concert by a musician and also may tell there life story. Some of the earliest forms of these are:
T.A.M.I Show 1964
Monterey Pop 1968
1967: The Beatles – Penny Lane & Strawberry Fields Forever
The Beatles took music videos to another level with their next video and started using the codes and conventions that modern post productions teams know today, such as dramatic lighting, unusual camera angles and rhythmic editing. Created at the height of the psychedelic music period, these two music video are among the very first purpose-made concept videos that attempt to 'illustrate' the song in an artful manner, rather than just creating a film of an idealised performance.
1970s
The Jackson Five - I Want You Back
The 1970's saw the music video change with more emphasis on just the artist singing. This style lead to music videos to the "Cross-Cutting" stage where the song would portray a story that accompanied the lyrics and "cross-cuts" to the artist singing it.
1980s
The first video aired was "Video killed the radio star", it was a real break-through in the evolution of music videos and as you can see it was a very high-budget video in which we can see more development in editing such as "Over-laying". MTV was used as a tool for marketing allowing artist to create an image through music videos but also promote their music. It was responsible for the success of artists like Madonna due to its central role in marketing.
1982: Artists started to use more sophisticated effects in their videos, and added a storyline or plot to the music video. Michael Jackson was the first artist to create the concept of the short film. A short film is a music video that has a beginning, middle and end. He did this in a small way with 'Billie Jean', directed by Steve Barron, then in a West Side Story way with director Bob Giraldi's 'Beat It', but it wasn't until the release of the 'Thriller' short film that he took the music video format to another level.
1983: MTVs playlist was 99% white until Billie Jean- Michael Jackson song was promoted with a short film that broke down MTV's racial barrier as the first video by a black artist to be aired in heavy rotation. This song was later labelled as one of the best-selling singles of 1983.
1984: Michael Jackson – Thriller
This video was the pioneer of the 'Storyline' video which has a plot, almost like a 'mini' movie. It is still considered as one of the most successful and influential MV of all time. It contains sophisticated visuals and it took the music industry to another level. Now music videos were really being seen as promotion and made into high-budget productions.
1990-2005
1990s:
More genres becoming mainstream Eg. R&B/hip-hop etc
More genres becoming mainstream Eg. R&B/hip-hop etc
Music Videos in this decade were common for many artists
1995: Scream – Michael Jackson & Janet Jackson
created the most expensive music video ever made racking up $7million
created the most expensive music video ever made racking up $7million
2001: iTunes Launched
Able to download and purchase music videos
2005: Youtube Launched
People can now watch music videos when ever but also the public are able to upload there own videos. New artist see popularity rise through internet as these videos can be shared via social media
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