Types of Music Videos

 Performance Based Music Videos 

These videos are mainly centred around the artist and seeing them performing their song. They are popular among new or low budget artists/bands and genres such as pop & rock. 
Pop artist performance based videos see them dancing and singing with (sometimes) back-up dancers. They usually focus on self promotion and selling there brand identity. 
Rock artist/bands performance based videos see them playing their instruments typically either in a studio or concert setting.

Late Nite Reading-Just How I Do It ---------->

Performance based videos are the cheapest to make. They focus on promotional schemes that temp fans to buy concert tickets based on their performance in the music video. A great deal of thought goes into costumes and setting however some say they can be generic and boring with a lack/sense of creativity.

 Narrative Based Music Videos 

Are music videos which have a storyline which is usually followed through the whole song.

Taylor Swift-You Belong to Me ------->

The narrative in a music video closely reflects lyrical content of the song and the audience can empathise with the artist intentions for the song. The plot is often easy for the audience to follow and engage with, as the storyline compliments the lyrics. They can be expensive to produce however and if the narrative is unclear it can leave audience confused wondering what the message of the song was.

 Concept Based Music Videos 

They have no storyline and/or have no relations to the lyrical content of the song. Footage sometimes doesn't make sense to the viewer however is memorable as its individual and unique. 

Ed Sheeran-Don't ------------>

The imagery is usually surrounded by one concept/idea, they are often creative or artsy. They can however come across as random or strange to the audience and the artist isn't feature in the video therefore is unable to promote the artist identity.