Typography

After doing the rough cut for my album cover i then had to decide on the artist name typography. This was important as the text has to be clear so that the audience can read it but at the same time has to stand out and look different from a simple Arial text. It's important that the same font used for my artist name is also used on the other text with the album. This is so the album is consistent and makes the audience relate that font to the artist. 

I started by going onto Powerpoint and typing the artist name into a text box. I then looked at many different fonts but chose 3 of my favourites (below).

  Font 1  

I loved how big the first letter and how fancy it looked but i was looking for a more personal feel to the artist name. The font below almost looks like writing that would be used on wedding invites which is why i decide not to use this particular font.

  Font 2  

I liked how the font looks handwritten and gives a more personal authentic feel to it. This font is closer to what i was looking for. I wanted it to look like the artist had signed her name on the album. I decided not to use this font has i don't like how the K&R weren't connected to the rest of the writing but i also didn't like the look of the letters.

  Font 3  

I chose the last font as it was perfect for my artist. The font is clear and all the letters are connected making it look like it's handwritten. It's boldness makes it stand out but more importantly i could imagine the way it would look on the cover. Keeping in mind that i had to use this font on the rest of the album i thought i was simple but recognisable. This would mean that the audience would be able to recognise this font as part of the artist brand identity.