Monday, 29 December 2014

Original Images


Once my planning was done i then needed images to use for the advert and digipak. As i am posing as the artist i took my digital fujifilm camera and did a photo-shoot at my house. I used a blank wall in my house to take the photos as it would make getting rid of the background on photoshop easier. I took the photos in a selfie style but i also asked my mum to take some with direction from me about angles etc.
I decided to to use flash on the majority however i did want a variety so i used natural lighting on some.


  Photos below made the cut list & of these images will be the album cover:  
After i had a chance to go through the images i saw i had a good amount to chose from and was happy. After looking back on my research and my planning i decided that the album should feature an acoustic guitar in  the digipak. I thought this would be a good idea as in the majority of the songs the artist uses an acoustic guitar. I have a guitar so i took photos of the guitar in different locations in my house using different angles. In some photos i use macro for close up and other took flash and natural lighting photos so i could have a selection to chose from.


Tuesday, 23 December 2014

Digi Ideas - Planning

After doing the digipak & advert research, i had established the necessary features to include on both. I then set upon creating ideas/themes for my digipak, first I looked at different names for my digipak and then looked at background which would suit it. 

I don't need to create different ideas for my advert as it's evident from my research that the artist use of different mediums has synergy. This therefore means I will be using the same artist image/typography etc, theme and colour scheme within the poster.

Some of the album names I came up with are:
Teardrop/Raindrop 
As it's written 
Lipstick Stain 
Framed
Petal/Bloom

These are some of the backgrounds I chose in relation to the album title:
I intended to use these images as background for the front cover with an image of the artist as I'm not sure what image will look best so I intend to try most of them. 

Monday, 15 December 2014

Digipak & Advert Research

The digipak promotes the artist and there are recognisable themes across there works for albums to there posters. The colour scheme and theme are normally simple and stay
the same with little to know change within the artist different works.

After looking at different albums i realised the cover had certain commonalities:
A medium close-up of the artist
Artist name & album title
On the back of the album i saw that the commonalities were:
Barcode
Some kind of image (relating to album or it's theme)
Tracklist 
Record Label
Legal Information 
On the poster the commonalities were:
Name of artist 
Name of Album
Hit singles within the album
Release date or out now
Image of artist (same image on album or from same photo-shoot)
Image of album 


  Looking At Artist Album Cover & Album Poster Advertisements  
























































































































Wednesday, 10 December 2014

Digipak Research

We looked at 4 different digipaks as a class and gave feedback as a group i annotated as the class gave there feedback on the album covers.

Wednesday, 3 December 2014

Editing Improvements

Once all the shots were positioned where I wanted them to I then needed to do transition and possibly filters. I used the additive dissolve transition as in my analysis this was a common transition used as it softer rather then just a sharp cut. As the song is slow this transition fitted with the song hence why I used it among normal cut to shots. I didn't use it on all shots as the sharp cut is also useful to the bridge of the song as it become quicker pace making those sharp cuts look better then it would with a additive dissolve transition.

In the image below I used an additive dissolve transition in between a single shot which I cut into two as I has a camera jolt. Once I placed the transition it looked really good and the camera jolt is no longer there. The lyric line that's in the duration of this particular shot is 'It was a hazy summer' and fits in perfectly with the lyrics. The shot has become more interesting because of the transition as the overlapping of the same clip  gives the shot a more hue glow as the sun overlap the same sun.

Another example of this would be during some of the performance shots where used the additive dissolve transition to transition from one performance to the other. I did this to make the music video more interesting but also to smooth out the cut between the shots. I thought it would be good to do this as you can see the artist performance fade into another and the go from close up to mid-shot. The transition fit well into the music in this particular bit as it's slow where the transition is but the tempo picks up and the last transition is a simple cut edit. This helped make that last shot stand out as the transition went from smooth to sharp.

I also used a black and white filter on one shot as I thought a contrast in those bleak colours were effective for the song however I didn't want the whole video to be black and white. For this reason I chose for one shot to be black and white and cut to shots of this within my music video. I think the contrast of the colour and black and white show future hope and past despair which goes with the lyric of the song.

I also used different filters to brighten shots as I though some were too dark and would make the lip-syncing less visible.











I changed the speed of some shots making them faster or slower. I did this to make shots shorter so they weren't too long but also slowed shots down to make the audience focus on certain shots more. Some example of this are below: